
Just got back from seeing Half Nelson, the best film of the summer. My old company, THINKFilm is distributing the film, and I hope that my friends there get big fat raises when the film is a hit. Half Nelson is the kind of film that I want to work on. It's the kind of film that I wish I helped distribute. It's about story, character, emotions. The stuff that makes you feel. It's not about the stars, the production design, or the director. Please go see it.
I couldn't help but think about the product placement situation in the film. They had very few noticable brands. When the credits rolled, there were a few clothing companies thanked. I can only think of one visible brand name, Blow Pops. Because I've only worked on studio films, I don't know how clearances are handled on smaller films that are acquired. In my daily experience on this new film, American Gangster, I've had a hell of a time trying to get name brands cleared because it's a drug related film. In fact, the only brands that I've been helpful in clearing are all smaller local companies. Luckily, they both have great products. Boylan sodas and Manhattan Special espresso sodas have signed clearance releases. Manhattan Special even gave us a free case of sodas. As a result, if I drink a soda, it's only going to be those kinds. I will never willingly pay for a Coke, Pepsi or Cadbury Schwepps product again. They suck! Pictured above are the Indian sodas I bought in Curry Hill. Thums Up is Indian Coke, so I wonder if there are pesticides in the soda.
On other films, Coke and Pepsi are used freely because they probably have a product placement deal with the studio. In fact, the crew is probably provided with free sodas and water if there's a product placement deal with the company. This helps out a lot when you've got a 300 person crew and the movie stars are taking up 20 million bucks of the budget.
On the last movie I worked on, the remake of Mostly Martha (it will be called No Reservations when it comes out), Catherine Zeta Jones starred. She is a huge mogul not because of her acting or even her marriage, but because of her advertising deals. There was a photo shoot for some prop food magazines and in every photo, her hand with her watch was noticable. She's being paid to wear that watch, folks. Ironically even though she's paid to advertise Elizabeth Arden cosmetics, we couldn't get any freebies, set dec had to buy all the make up in her bathroom. CZJ also wouldn't hold a certain store's bag in a scene where her character goes shopping because it wasn't in her deal. That kind of sucked because set dec saved a lot of money by creating a deal where items from the store were free if she held a bag.
I also heard a funny story on that last J. Lo/Marc Anthony movie. One of them is sponsored by Coke and the other one advertised Pepsi, so neither of them could be near the other's soda. Or something like that.
I'm kind of torn about product placement, sometimes I don't even notice it, other times it bugs me. What's your opinion?
One more story before I call it a night. As I was walking home, a neon "Chinese Food" sign on a silver street food cart caught my eye outside of the old Tower Video store. So I walked over there and checked out the menu. Fried chicken wings, egg rolls, teriyaki bowls, dumplings, and TACOS?!! I asked the guy, why tacos? And he said because lots of people like tacos. And I said, but that's not Chinese food. Why would I eat a taco at your cart instead of going to the Taco Bell up the street? Why not make them Chinese taco, do like a Mooshu chicken, or teriyaki in a tortilla?
He just kind of stared at me so I bought a pork bun. It was smaller than what I've gotten in Chinatown, but it did hit the spot.
And I realized that just like in Half Nelson, you really can't help others if you can't help yourself. And sleep would help me very much.
Time to hit the hay,
Liza